I turn confusing tech products into content people actually understand — built on ten years of product ownership, training video production, and technical writing.
I've spent ten years working as a product owner in tech — which means I've sat in the exact meetings where a feature gets built, and then watched teams struggle to explain it to actual humans.
Along the way I wrote the technical documentation and produced the training videos that were supposed to fix that gap. Turns out I liked that part the most.
So now I make content that does the same thing, just outside a company handbook — clear, human, and a little less corporate.
Took a feature that usually gets explained in a wall of text and turned it into a two-minute, screen-recorded, talk-through-it demo — the kind of thing people forward to a teammate instead of skipping.
product demoMost explainer content tells you which button to click. This one focused on why the feature exists in the first place — the kind of context that only comes from having sat on the product side of the table.
explainerGrounded in the same instincts as writing a training doc — show the painful old way, then the better way, without over-selling it. Simple, honest, and easy to trust.
before / afterSend a brief, a product link, or just say hi — I read everything myself.